Client Overview
Universal Unisex Hair Salon (UUHS) is a full-service, gender-inclusive salon located in the heart of Adams Morgan, Washington DC. Known for its warm, family-style atmosphere and high-quality services, UUHS needed a professional brand presence and digital platform that matched its reputation.
The client tasked MAJ Solutions with establishing a polished, cohesive visual brand and designing a responsive website to showcase services, staff, and booking capabilities.
Challenges
- Brand Absence: UUHS lacked a unified visual identity—no logo, color system, or consistent style across materials.
- Highly Competitive Environment: Being located in a vibrant neighborhood, UUHS needed to stand out among numerous salons in DC.
- Digital Engagement Gap: Although the salon had excellent word-of-mouth reviews, it lacked a digital presence that converted interest into bookings.
Goals
- Create a memorable, inclusive brand identity.
- Build a website that clearly conveys services, pricing, and salon philosophy.
- Showcase personal professionalism and expertise of the team.
- Increase online bookings and brand credibility.
Design Strategy
MAJ Solutions approached the project with a strategy focused on translating UUHS’s inclusive ethos and professional expertise into a modern and approachable brand.
Visual Identity & Logo:
Developed a clean, gender-neutral logo and typographic mark that reflect inclusivity and professionalism. The palette and visual cues were refined to communicate quality and warmth.
Website Design & Structure:
The site features intuitive navigation: Home, Services, About, Reviews, and Contact. Each service category—from Haircut & Styling to Color, Texture, Extensions, Makeup, and Waxing—includes clear descriptions and pricing.
Content & Tone:
Homepage emphasizes a friendly, family-oriented environment and professional values: “We offer the highest possible professional hair care and service in a warm and friendly, family‑oriented environment”. About and team sections articulate the salon’s commitment to personalized consultation and high standards.
Functionality & Booking System:
Integrated an appointment widget that displays available dates and lets users book directly. The salon hours and contact details are prominently accessible.
Key Features & Deliverables
- Professional Branding: Logo, brand colors, typography, and brand voice aligned with UUHS’s identity and values.
- Responsive Website Design: Clean layout and mobile-first design with polished visual hierarchy.
- Service Pages: Organized service offerings with descriptions, pricing, and consultations.
- Reviews Integration: Social proof included with client testimonials highlighting stylist Lorena’s skill and customer satisfaction.
- SEO & Local Optimization: Contact information, address (1648 Columbia Rd NW, Washington DC), and calls-to-action placed strategically.
Results & Impact
- The salon gained a professional and authentic digital presence, elevating perception and credibility.
- Clients can now easily explore services, book appointments, and read reviews—making it much easier to convert web visitors into customers.
- Reviews page effectively leverages social proof, amplifying trust and showcasing satisfaction.
- Branding and messaging reflect UUHS’s core values—inclusive, expert, respectful, and welcoming—helping differentiate it in a competitive market.
Conclusion
This project demonstrates MAJ Solutions’ ability to transform a word-of-mouth business into a polished and digitally enabled brand. By aligning design strategy with the salon’s inclusive philosophy and expert service delivery, the brand and site reinforce trust, clarity, and growth potential. It showcases how cohesive visual branding and web design combine to establish a credible presence and drive business outcomes.