{"id":976,"date":"2018-07-14T21:10:38","date_gmt":"2018-07-14T21:10:38","guid":{"rendered":"https:\/\/www.mayaajones.com\/?post_type=portfolio&p=976"},"modified":"2025-09-05T21:11:59","modified_gmt":"2025-09-05T21:11:59","slug":"my-highest-potential-2","status":"publish","type":"portfolio","link":"https:\/\/www.mayaajones.com\/?portfolio=my-highest-potential-2","title":{"rendered":"My Highest Potential"},"content":{"rendered":"
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Background<\/h2>\n

Peter Schwartz is a life coach, hypnotherapist, and master trainer<\/strong> who founded My Highest Potential<\/em>\u2014a company providing coaching and training services for emotional resourcing, behavioral change, and high performance<\/strong>. His services are utilized by corporations, mental health facilities, and professional athletes, all seeking powerful and immediate transformation.<\/p>\n

Peter\u2019s background in business consulting, leadership, coaching, and mental health uniquely positions him to help individuals and groups achieve measurable growth.<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”50px”][vc_column_text css=””]\n

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Phase 1: Personal Branding<\/h2>\n

When Peter first reached out, his immediate need was a personal business card that would represent him as a professional life coach and hypnotherapist.<\/p>\n

Design Approach:<\/strong><\/p>\n

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  • Minimalist Aesthetic:<\/strong> Clean typography with strong contrasts for a modern, professional look.<\/li>\n
  • Focus on Information:<\/strong> His name, contact details, and role were clearly prioritized to ensure legibility.<\/li>\n
  • Dual-Sided Design:<\/strong> A white front side with bold contact information and a black back side with a simple tagline, reinforcing his credibility and sophistication.<\/li>\n<\/ul>\n

    Outcome:<\/strong>
    \nPeter was extremely pleased with the design, noting that it provided a professional yet approachable first impression when networking with clients and organizations.<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”50px”][vc_column_text css=””]\n

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    Phase 2: Company Branding<\/h2>\n

    After the success of the business cards, Peter returned to commission a company logo and broader brand identity<\/strong> for My Highest Potential<\/em>. He wanted the visual identity to capture the essence of his work in hypnosis, mindset transformation, and personal growth<\/strong>.<\/p>\n

    Design Goals:<\/strong><\/p>\n

      \n
    • Incorporate cerebral and mind-related elements<\/strong> to reflect his focus on hypnosis and mindset change.<\/li>\n
    • Ensure the logo conveys growth, clarity, and transformation<\/strong>.<\/li>\n
    • Create a versatile system<\/strong> that works across digital, print, and promotional platforms.<\/li>\n<\/ul>\n

      Art Direction & Execution:<\/strong><\/p>\n

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      • Primary Logo:<\/strong> A mark inspired by cerebral imagery, balancing abstract design with clarity and professionalism.<\/li>\n
      • Typography:<\/strong> Selected Arkibal\u2014a modern typeface with clean lines and strong legibility (as detailed in the style board).<\/li>\n
      • Logo Variations:<\/strong> Created compact and alternate logos for flexible use, including digital icons and favicons.<\/li>\n<\/ul>\n

        Color Palette:<\/strong><\/p>\n

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        • Accent 1 (Deep Blue):<\/strong> HEX #0033b7 \u2013 symbolizes clarity, trust, and depth.<\/li>\n
        • Accent 2 (Light Blue):<\/strong> HEX #006db7 \u2013 represents growth, transformation, and energy.<\/li>\n
        • Secondary (Charcoal):<\/strong> HEX #1a1a1a \u2013 provides a professional, grounded base.<\/li>\n
        • Accent (Black):<\/strong> HEX #080909 \u2013 adds contrast and strength.<\/li>\n
        • Gradient:<\/strong> Used sparingly for digital effects to add vibrancy and depth.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”50px”][vc_column_text css=””]\n
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          Outcome & Impact<\/h2>\n
            \n
          • Peter transitioned from having no formal brand identity to a polished, versatile system<\/strong> that elevates the credibility of My Highest Potential<\/em>.<\/li>\n
          • The branding has been applied across business cards, presentations, marketing collateral, and online platforms<\/strong>, ensuring consistency at every client touchpoint.<\/li>\n
          • The logo\u2019s cerebral concept resonates strongly with Peter\u2019s work in hypnosis and mindset transformation<\/strong>, making it both symbolic and practical.<\/li>\n
          • Peter\u2019s decision to return for a second commission underscores the value and trust built in the design partnership<\/strong>.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”50px”][vc_column_text css=””]\n
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            Outcome & Impact<\/h2>\n
              \n
            • Voltaire Group gained a professional brand identity<\/strong> that elevates its public perception and builds client trust.<\/li>\n
            • Despite budget constraints, MAJ Solutions delivered a complete suite of branded materials, equipping the business with everything needed for day-to-day operations and on-site marketing.<\/li>\n
            • The branded signage helped increase local visibility<\/strong>, while invoices and stationery reinforced credibility in client communications.<\/li>\n
            • By focusing on strategic prioritization<\/strong>, MAJ Solutions ensured no compromises in design quality, proving that even small businesses on limited budgets can benefit from thoughtful branding.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”50px”][vc_column_text css=””]\n
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              Conclusion<\/h2>\n

              This project demonstrates how design can grow alongside a client\u2019s evolving business needs<\/strong>. Starting with a simple business card, the engagement expanded into a full-fledged brand identity<\/strong> that now serves as the cornerstone of My Highest Potential<\/em>.<\/p>\n

              By integrating cerebral symbolism, modern typography, and a strong color system<\/strong>, the brand communicates professionalism, transformation, and trust\u2014perfectly aligning with Peter Schwartz\u2019s mission to help people unlock their highest potential.<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”50px”]\t[vc_empty_space height=”50px”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

              [vc_row css=”.vc_custom_1490788621627{margin-top: 80px !important;}”][vc_column width=”2\/3″][vc_empty_space height=”2px”][vc_empty_space height=”2px”][vc_empty_space height=”2px”][vc_empty_space height=”50px”][\/vc_column][vc_column fixed=”thb-fixed” width=”1\/3″ css=”.vc_custom_1490809100043{padding-left: 30px !important;}”][vc_column_text css=””] Background Peter Schwartz is a life coach, hypnotherapist, and master trainer who founded My Highest Potential\u2014a company providing coaching and training services for emotional resourcing, behavioral change, and high performance. His services are utilized by corporations, mental health facilities, and…<\/p>\n","protected":false},"featured_media":886,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-976","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-category-art-direction","project-category-brand-guidelines","project-category-branding-identity","project-category-logo-design"],"_links":{"self":[{"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/portfolio\/976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=976"}],"version-history":[{"count":2,"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/portfolio\/976\/revisions"}],"predecessor-version":[{"id":978,"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/portfolio\/976\/revisions\/978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/media\/886"}],"wp:attachment":[{"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=976"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}