{"id":984,"date":"2018-08-05T21:18:10","date_gmt":"2018-08-05T21:18:10","guid":{"rendered":"https:\/\/www.mayaajones.com\/?post_type=portfolio&p=984"},"modified":"2025-09-05T21:20:09","modified_gmt":"2025-09-05T21:20:09","slug":"georgias-beauty-supply-2","status":"publish","type":"portfolio","link":"https:\/\/www.mayaajones.com\/?portfolio=georgias-beauty-supply-2","title":{"rendered":"Georgia’s Beauty Supply"},"content":{"rendered":"
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Project Overview<\/h2>\n

Georgia\u2019s Beauty Supply is a women-owned, minority-owned business<\/strong> serving the Washington, DC area. The store primarily caters to the African American community<\/strong>, providing a wide selection of hair care products, wigs, weaves, hair extensions, perms, styling tools, and accessories.<\/p>\n

Although Georgia\u2019s Beauty Supply had built a loyal customer base, its original logo\u2014a crude, outdated typeface-only design\u2014did not reflect the professionalism or stylish nature of the business. Through support from the Latino Economic Development Center (LEDC)<\/strong>, the company sought to rebrand itself and better connect with its customers.<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”50px”][vc_column_text css=””]\n

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Challenges<\/h2>\n
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  • Outdated Logo:<\/strong> The old typeface-only design lacked character, style, and relevance.<\/li>\n
  • Limited Budget:<\/strong> As a small business working with LEDC resources, the project had financial constraints.<\/li>\n
  • Quick Turnaround Needed:<\/strong> The company wanted to complete the rebrand in a short timeframe to align with other business initiatives.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”50px”][vc_column_text css=””]\n
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    Design Approach<\/h2>\n

    I was commissioned to create a modern, stylish logo that authentically represents Georgia\u2019s Beauty Supply and resonates with its audience.<\/p>\n

    Key Design Considerations:<\/strong><\/p>\n

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    • Representation of Services:<\/strong> The logo needed to subtly reference hair, beauty, and style to visually communicate what the business provides.<\/li>\n
    • Modern Aesthetic:<\/strong> Clean lines, balanced typography, and a refined style were used to elevate the company\u2019s look and align with customer expectations.<\/li>\n
    • Community Appeal:<\/strong> Designed with the African American community in mind, the logo captures the spirit of empowerment and self-expression that beauty products enable.<\/li>\n
    • Simplicity & Versatility:<\/strong> Ensured the logo could be used across signage, packaging, and marketing materials without losing clarity.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”50px”][vc_column_text css=””]\n
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      Outcome<\/h2>\n
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      • The final logo replaced the outdated wordmark with a fresh, contemporary identity<\/strong> that reflects both the professionalism<\/strong> and vibrancy<\/strong> of Georgia\u2019s Beauty Supply.<\/li>\n
      • The design highlights the store\u2019s focus on beauty, hair care, and self-expression<\/strong>, making it clear what the business provides.<\/li>\n
      • Delivered on a quick turnaround timeline<\/strong>, ensuring the client could move forward with other rebranding efforts promptly.<\/li>\n
      • Despite budget constraints, the new identity gave Georgia\u2019s Beauty Supply a professional edge<\/strong> in a competitive local market.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”50px”][vc_column_text css=””]\n
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        Conclusion<\/h2>\n

        This project highlights how even small businesses with limited budgets can benefit from thoughtful branding<\/strong>. By redesigning Georgia\u2019s Beauty Supply\u2019s logo into a clean, modern mark<\/strong>, the business gained a professional identity that aligns with its products and customers. The rebrand not only gave the company a stronger visual presence but also reinforced its role as a trusted resource for beauty and hair care in the DC community.<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”50px”]\t[vc_empty_space height=”50px”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

        [vc_row css=”.vc_custom_1490788621627{margin-top: 80px !important;}”][vc_column width=”2\/3″][vc_empty_space height=”2px”][vc_empty_space height=”2px”][vc_empty_space height=”50px”][vc_empty_space height=”50px”][\/vc_column][vc_column fixed=”thb-fixed” width=”1\/3″ css=”.vc_custom_1490809100043{padding-left: 30px !important;}”][vc_column_text css=””] Project Overview Georgia\u2019s Beauty Supply is a women-owned, minority-owned business serving the Washington, DC area. The store primarily caters to the African American community, providing a wide selection of hair care products, wigs, weaves, hair extensions, perms, styling tools, and…<\/p>\n","protected":false},"featured_media":895,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-984","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-category-art-direction","project-category-brand-guidelines","project-category-logo-design"],"_links":{"self":[{"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/portfolio\/984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=984"}],"version-history":[{"count":2,"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/portfolio\/984\/revisions"}],"predecessor-version":[{"id":986,"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/portfolio\/984\/revisions\/986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/media\/895"}],"wp:attachment":[{"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=984"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}