{"id":988,"date":"2018-08-05T21:22:07","date_gmt":"2018-08-05T21:22:07","guid":{"rendered":"https:\/\/www.mayaajones.com\/?post_type=portfolio&#038;p=988"},"modified":"2025-09-05T21:23:43","modified_gmt":"2025-09-05T21:23:43","slug":"umbertos-italian-restaurant-2","status":"publish","type":"portfolio","link":"https:\/\/www.mayaajones.com\/?portfolio=umbertos-italian-restaurant-2","title":{"rendered":"Umberto\u2019s Italian Restaurant"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; full_height=&#8221;true&#8221; mouse_scroll=&#8221;true&#8221; css=&#8221;.vc_custom_1754760751596{background-image: url(https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/smartmockups_jrju833r-scaled.jpeg?id=781) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-10&#8243;][vc_empty_space height=&#8221;100px&#8221;][vc_column_text css=&#8221;&#8221;]\n<h2><strong>Client Overview<\/strong><\/h2>\n<p>Umberto\u2019s Italian Restaurant, a small family-owned business in Oxon Hill, MD, faced several operational challenges\u2014limited parking, low foot traffic, and a lack of brand visibility. Despite serving quality Italian cuisine, the restaurant struggled to attract and retain customers due to its outdated branding and absence of a digital presence.<\/p>\n<p>MAJ Solutions was brought in via the Latino Economic Development Center (LEDC) to revitalize the restaurant\u2019s identity and help it compete in a saturated food market. The goal: reposition Umberto\u2019s with a stronger brand presence, build customer trust, and increase local engagement\u2014all within a strict budget.[\/vc_column_text][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221;][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69fde42cc12d7\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption \">\r\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-482.png\" class=\"thb_image   attachment-full\" alt=\"\" title=\"MAJSolutionsLLC-ImagePost-482\" srcset=\"https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-482.png 1200w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-482-300x225.png 300w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-482-1024x768.png 1024w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-482-768x576.png 768w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-482-150x113.png 150w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-482-600x450.png 600w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-482-900x675.png 900w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-482-20x16.png 20w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69fde42cc1b39\" class=\"caption-style1 animation right-to-left alignleft full  thb_image_link wp-caption \">\r\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-489.png\" class=\"thb_image   attachment-full\" alt=\"\" title=\"MAJSolutionsLLC-ImagePost-489\" srcset=\"https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-489.png 1200w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-489-300x225.png 300w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-489-1024x768.png 1024w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-489-768x576.png 768w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-489-150x113.png 150w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-489-600x450.png 600w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-489-900x675.png 900w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-489-20x16.png 20w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-10&#8243;][vc_empty_space height=&#8221;100px&#8221;][vc_column_text css=&#8221;&#8221;]\n<h2><strong>Challenges<\/strong><\/h2>\n<ul>\n<li><strong>Unfavorable Location:<\/strong> Low visibility and poor access due to limited parking.<\/li>\n<li><strong>Outdated or Nonexistent Branding:<\/strong> The restaurant lacked a memorable identity and consistent visuals.<\/li>\n<li><strong>No Digital Presence:<\/strong> No website, minimal social media engagement, and no online menu or updates.<\/li>\n<li><strong>Tight Budget:<\/strong> The project was funded by LEDC, limiting scope and requiring careful prioritization of deliverables.<\/li>\n<\/ul>\n[\/vc_column_text][vc_empty_space height=&#8221;60px&#8221;][vc_column_text css=&#8221;&#8221;]\n<h2><strong>Goals<\/strong><\/h2>\n<ul>\n<li>Create a <strong>bold and authentic brand identity<\/strong> rooted in Italian cuisine and culture.<\/li>\n<li>Design a <strong>modern logo<\/strong> that balances tradition with a sleek, updated aesthetic.<\/li>\n<li>Develop a <strong>mobile-responsive WordPress website<\/strong> to showcase the menu, location, and story.<\/li>\n<li>Set up and launch a <strong>digital marketing campaign<\/strong> to drive local awareness and customer traffic.<\/li>\n<\/ul>\n[\/vc_column_text][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221;][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69fde42cc2262\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption \">\r\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-485v1-PRv1.png\" class=\"thb_image   attachment-full\" alt=\"\" title=\"MAJSolutionsLLC-ImagePost-485v1-PRv1\" srcset=\"https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-485v1-PRv1.png 1200w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-485v1-PRv1-300x225.png 300w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-485v1-PRv1-1024x768.png 1024w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-485v1-PRv1-768x576.png 768w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-485v1-PRv1-150x113.png 150w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-485v1-PRv1-600x450.png 600w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-485v1-PRv1-900x675.png 900w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-485v1-PRv1-20x16.png 20w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69fde42cc2a31\" class=\"caption-style1 animation right-to-left alignleft full  thb_image_link wp-caption \">\r\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-Portfolio-0044.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"MAJSolutionsLLC-Portfolio-0044\" srcset=\"https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-Portfolio-0044.jpg 1200w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-Portfolio-0044-300x225.jpg 300w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-Portfolio-0044-1024x768.jpg 1024w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-Portfolio-0044-768x576.jpg 768w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-Portfolio-0044-150x113.jpg 150w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-Portfolio-0044-600x450.jpg 600w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-Portfolio-0044-900x675.jpg 900w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-Portfolio-0044-20x16.jpg 20w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-10&#8243;][vc_empty_space height=&#8221;100px&#8221;][vc_column_text css=&#8221;&#8221;]\n<h2><strong>Brand Identity &amp; Logo Design<\/strong><\/h2>\n<p>The new logo for Umberto\u2019s was built on the philosophy of blending heritage with modern sophistication.<\/p>\n<p><strong>Design Aesthetics &amp; Rationale:<\/strong><\/p>\n<p><strong>Typography:<\/strong><br \/>\nThe hand-scripted typeface evokes a sense of family, warmth, and tradition\u2014key associations for an Italian restaurant. The cursive styling reflects the personal, homemade feel of the cuisine.<\/p>\n<p><strong>Color Palette:<\/strong><\/p>\n<ul>\n<li><strong>Black &amp; Charcoal:<\/strong> Used for elegance and contrast, modernizing the overall look.<\/li>\n<li><strong>Red &amp; Green Accents:<\/strong> Referencing the Italian flag, these add subtle cultural context without overwhelming the design.<\/li>\n<li><strong>White Backgrounds &amp; Chevron Patterns:<\/strong> Clean geometric patterns give the card a contemporary touch, appealing to younger audiences while still grounded in tradition.<\/li>\n<\/ul>\n<p><strong>Layout &amp; Hierarchy:<\/strong><br \/>\nA strong separation between brand logo and contact info helps users quickly identify and recall the business while maintaining visual flow.<\/p>\n<p><strong>Texture &amp; Style:<\/strong><br \/>\nThe subtle background chevron texture adds sophistication without distracting from the core information. It mimics the fine layering often associated with Italian culinary craftsmanship.[\/vc_column_text][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221;][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69fde42cc32ed\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption \">\r\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-521.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"MAJSolutionsLLC-ImagePost-521\" srcset=\"https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-521.jpg 1200w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-521-300x225.jpg 300w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-521-1024x768.jpg 1024w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-521-768x576.jpg 768w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-521-150x113.jpg 150w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-521-600x450.jpg 600w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-521-900x675.jpg 900w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-521-20x16.jpg 20w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69fde42cc45ae\" class=\"caption-style1 animation right-to-left alignleft full  thb_image_link wp-caption \">\r\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-519.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"MAJSolutionsLLC-ImagePost-519\" srcset=\"https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-519.jpg 1200w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-519-300x225.jpg 300w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-519-1024x768.jpg 1024w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-519-768x576.jpg 768w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-519-150x113.jpg 150w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-519-600x450.jpg 600w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-519-900x675.jpg 900w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-519-20x16.jpg 20w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-10&#8243;][vc_empty_space height=&#8221;100px&#8221;][vc_column_text css=&#8221;&#8221;]\n<h2><strong>Website Development<\/strong><\/h2>\n<p>MAJ Solutions developed a custom WordPress website with the following features:<\/p>\n<ul>\n<li><strong>Responsive Design<\/strong> for optimal performance on mobile, tablet, and desktop.<\/li>\n<li><strong>Clear Navigation<\/strong> for viewing menu items, location, contact info, and operating hours.<\/li>\n<li><strong>Photo Integration<\/strong> to give potential customers a visual taste of the restaurant\u2019s offerings.<\/li>\n<li><strong>Simple CMS<\/strong> allowing the owner or staff to make small updates as needed.<\/li>\n<\/ul>\n[\/vc_column_text][vc_empty_space height=&#8221;60px&#8221;][vc_column_text css=&#8221;&#8221;]\n<h2><strong>Digital Marketing Strategy<\/strong><\/h2>\n<p>A basic but targeted Facebook campaign was created to:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Highlight weekly specials and chef\u2019s recommendations<\/li>\n<li>Share customer testimonials and behind-the-scenes visuals<\/li>\n<li>Promote community engagement with geo-targeted ads for locals.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>The campaign helped establish brand familiarity and gave Umberto\u2019s a direct line to engage with both new and returning customers in their local area.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221;][vc_column]\t<div id=\"thb-image-69fde42cc4c2f\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption \">\r\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-542.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"MAJSolutionsLLC-ImagePost-542\" srcset=\"https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-542.jpg 1200w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-542-300x225.jpg 300w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-542-1024x768.jpg 1024w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-542-768x576.jpg 768w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-542-150x113.jpg 150w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-542-600x450.jpg 600w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-542-900x675.jpg 900w, https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/MAJSolutionsLLC-ImagePost-542-20x16.jpg 20w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-10&#8243;][vc_empty_space height=&#8221;100px&#8221;][vc_column_text css=&#8221;&#8221;]\n<h2><strong>Outcome &amp; Impact<\/strong><\/h2>\n<ul>\n<li>Umberto\u2019s now has a <strong>recognizable brand identity<\/strong> that communicates authenticity and professionalism.<\/li>\n<li>The new <strong>logo and collateral materials<\/strong> present a clear, consistent image of the business across digital and physical platforms.<\/li>\n<li>The <strong>WordPress website<\/strong> gives the restaurant a solid digital foundation, making it easier for customers to find information and make dining decisions.<\/li>\n<li>The <strong>Facebook campaign<\/strong> improved customer engagement and began rebuilding awareness in the local community\u2014especially among nearby families and working professionals.<\/li>\n<li>Most importantly, all of this was delivered within the <strong>budget limitations<\/strong> set by LEDC by strategically prioritizing high-impact assets and minimizing unnecessary complexity.<\/li>\n<\/ul>\n[\/vc_column_text][vc_empty_space height=&#8221;60px&#8221;][vc_column_text css=&#8221;&#8221;]\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>This project demonstrates MAJ Solutions\u2019 ability to revive and reposition a small business through strategic branding and digital execution, even when working within financial constraints. Umberto\u2019s is now equipped with a modern identity, an inviting online presence, and the tools to remain competitive in the local dining scene.<\/p>\n<p><a href=\"#\">\u2192 Visit Website<\/a>[\/vc_column_text][vc_empty_space height=&#8221;60px&#8221;]\t[vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; full_height=&#8221;true&#8221; mouse_scroll=&#8221;true&#8221; css=&#8221;.vc_custom_1754760751596{background-image: url(https:\/\/www.mayaajones.com\/wp-content\/uploads\/2025\/08\/smartmockups_jrju833r-scaled.jpeg?id=781) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-10&#8243;][vc_empty_space height=&#8221;100px&#8221;][vc_column_text css=&#8221;&#8221;] Client Overview Umberto\u2019s Italian Restaurant, a small family-owned business in Oxon Hill, MD, faced several operational challenges\u2014limited parking, low foot traffic, and a lack of brand visibility. Despite serving quality Italian cuisine, the restaurant struggled to attract&hellip;<\/p>\n","protected":false},"featured_media":762,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-988","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-category-art-direction","project-category-branding","project-category-logo-design","project-category-website-design"],"_links":{"self":[{"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/portfolio\/988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=988"}],"version-history":[{"count":2,"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/portfolio\/988\/revisions"}],"predecessor-version":[{"id":990,"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/portfolio\/988\/revisions\/990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=\/wp\/v2\/media\/762"}],"wp:attachment":[{"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=988"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mayaajones.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}